Die Public Eye Awards (vormals Public Eye on Davos) setzen einen kritischen Kontrapunkt zum Jahrestreffen des World Economic Forums (WEF) in Davos. Organisiert seit dem Jahr 2000 durch die Erklärung von Bern und Pro Natura (seit 2009 anstelle mit Greenpeace) zeigen die Public Eye Awards den Akteuren der Weltwirtschaft, dass Menschen und Umwelt verachtende Geschäftspraktiken Konsequenzen haben – primär für die davon Betroffenen, aber auch für das Firmenimage.
The Public Eye Awards mark a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by Berne Declaration and Friends of the Earth (in 2009 replaced by Greenpeace), Public Eye reminds the corporate world that social and environmental misdeeds have consequences – for the affected people and territory, but also for the reputation of the offender.
Whether exploitative working conditions, environmental sins, intentional disinformation, or other disregards of corporate social responsibility: At the forefront of the World Economic Forum (WEF) in late January, the most evil offenses appear on the shortlist of the Public Eye Awards 2011. And those firms placed in the pillory will feel the heat: Our renowned naming&shaming awards shine an international spotlight on corporate scandals and thereby help focused NGO campaigns succeed. This year’s categories are the GLOBAL award (chosen by an internal panel of experts) and the PEOPLE’S award (chosen by YOU and thousands of other online activists).
#1 Acknowledge your own reality: “the reality of the society that we’re in is there are thousands and thousands of people out there leading lives of quite screaming desperation, where they work long hard hours at jobs they hate to enable them to buy things they don’t need to impress people they don’t like.”
#2 Set your boundaries: “commercial companies are inherently designed to get as much out of you they can get away with. (…) We have to be responsible for setting and enforcing the boundaries that we want in our life.”
#3 Find your middle way: “We need to elongate the time frame upon which we judge the balance in our life, but we need to elongate it without falling into the trap of the “I’ll have a life when I retire, when my kids have left home, when my wife has divorced me, my health is failing, I’ve got no mates or interests left…”
#4 Redefine success: “We need to approach balance in a balanced way. (…) Being more balanced doesn’t mean dramatic upheaval in your life. With the smallest investment in the right places, you can radically transform the quality of your relationships and the quality of your life. (…) if enough people do it, we can change society’s definition of success away from the moronically simplistic notion that the person with the most money when he dies wins, to a more thoughtful and balanced definition of what a life well-lived looks like.”
The classic from Baz Luhrmann, just give it a try: “Do one thing everyday that scares you.” – “Remember compliments you receive. Forget the insults. If you succeed in doing this, tell me how.” – “Don’t worry about the future. Or worry, but know that worrying is as effective as trying to solve an algebra equation by chewing bubble gum.”