“40% of America’s workforce will be freelancers by 2020”

40% of America’s workforce will be freelancers by 2020

A trend that brings up many questions: How does this link to the new hype around employee engagement? How will our individual motivations change? Will motivations become detached from the company we work for, and replaced by intrinsic motivations of professionals becoming SMEs in their jobs? What about employer branding? What about brand value? What about the impact on society, on social identity of people, social cohesion? – Just asking, where this effort of ultimate flexibility in workforce, labor cost and social benefits is driving us towards to…

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